visual identity / 2021
cini microcars collection

Project developed based on entrepreneur César Cini’s private collection of microcars, located in the southern city of Bento Gonçalves.

Because it depicts the aesthetic synthesis of what a microcar evokes in our imagination, the Scootacar was chosen to be our symbol. We translated its original design into a pictogram to make it more legible and easier in its applications.

We developed the visual language, the identity and the visual communication of the exhibition space, and the verbal language and the application in several communication inserts.

Architectural project: Mônica Rizzi
Verbal language: Rafael Merel