In September 2016, the American firm Safdie Architects presented the project for the Albert Einstein Research Center located in the Morumbi neighborhood of São Paulo and was looking for a partner in Brazil to carry out the nationalization, development and adaptations of the external and internal signage project.
Claudio Novaes concept/design/creation was hired and, based on the project created by the American firm Roll Barresi & Associates, we developed all the necessary adaptations to enable the execution of the entire signage system with Brazilian technology.